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The Solid Gold Mailbox: How to Create Winning Mail Order Campaigns by the Man Who's Done It All - Couverture rigide
Synopsis
Offered in this book are insider's techniques and strategies behind the biggest mail order success stories of the past forty years - and how to apply them in today's marketplace for products, services and fund raising. Reader's will learn about mastermind mailings such as the One Hundred Million Penny mailing for Reader's Digest, the Republican Party's plastic "Membership Card" mailing that earned 50 million in one year and scores of other mailings created by Walter Weintz. Featuring everything from the "ten commandments" of mail order to actual reproductions of key elements of thirty extraordinary mailings (with explanations of why they succeeded or, in some cases, failed).
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The Solid Gold Mailbox : How to Create Winning Mail Order Campaigns by One Who's Done It All
Edité par
Wiley & Sons, Incorporated, John, 1987
ISBN 10 : 0471850268
ISBN 13 : 9780471850267
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP89850952
Quantité disponible : 1 disponible(s)
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Edité par
Wiley, 1987
ISBN 10 : 0471850268
ISBN 13 : 9780471850267
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. N° de réf. du vendeur G0471850268I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Edité par
Wiley, 1987
ISBN 10 : 0471850268
ISBN 13 : 9780471850267
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.3. N° de réf. du vendeur G0471850268I3N00
Quantité disponible : 1 disponible(s)
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The Solid Gold Mailbox: How to Create Winning Mail-Order Campaigns.By the Man Who's Done It All
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned0471850268
Quantité disponible : 1 disponible(s)