Synopsis
Presenting a conceptual view of the challenges and opportunities of becoming an entrepreneur, this edition includes greater coverage of computer applications in business, advertising strategy, and "service" businesses. It includes new business profiles, cases and special-interest features. It provides detailed chapter summaries and short case studies and identifies learning goals to help students gain a full understanding of concepts. The book uses "Small Business Profiles" to highlight entrepreneurial success stories and includes entrepreneurial projects and special interest features that allow students to experience an activity related to small business. In addition the book contains a glossary of key terms along with revised discussion questions.
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Présentation de l'éditeur
This Fifth Edition retains the practice–oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day–to–day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
