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Synopsis
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
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Monitoring the Competition: Find Out What's Really Going On Over There
Edité par
Wiley (edition 1), 1988
ISBN 10 : 0471852619
ISBN 13 : 9780471852612
Ancien ou d'occasion
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0471852619-8-1-29
Acheter D'occasion
EUR 16,70
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Monitoring the Competition : Find Out What's Really Going on over There
Edité par
Wiley & Sons, Incorporated, John, 1988
ISBN 10 : 0471852619
ISBN 13 : 9780471852612
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 45795610-6
Acheter D'occasion
EUR 22,75
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Monitoring the Competition : Find Out What's Really Going on over There
Edité par
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 1988
ISBN 10 : 0471852619
ISBN 13 : 9780471852612
Ancien ou d'occasion
Couverture rigide
Vendeur : "Pursuit of Happiness" Books, Oakland, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Publisher: John Wiley & Sons, Inc., 1988, V.Good, HB, ISBN: 0-471-85261-9, bookplate. Book. N° de réf. du vendeur 008823
Acheter D'occasion
EUR 54,49
Expédition à EUR 3,46
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)