Strategic Market Management - Couverture souple

Aaker, David A.

Couverture souple

ISBN 10 : 0471852627 ISBN 13 : 9780471852629

Editeur : John Wiley & Sons Inc, 1988

Synopsis

This edition has been revised and updated to offer a market-responsive approach to strategic planning. It has been designed to generate a wide range of effective, profitable strategic options in today's changing marketplace. Aimed at undergraduate courses in marketing strategy or marketing policy, and at corporate seminars or training programmes, the text focuses on concepts and practices for anticipating market trends, threats and opportunities, and developing strategies to meet them. The text explains how to establish Sustainable Competitive Advantages (SCAs) based on an organization's unique assets and skills. Specific strategies in brand management, advertising, distribution, finance and manufacturing based on SCAs are developed. Also covered are strategic investment alternatives, market penetration, product expansion, market expansion, diversification and vertical integration.

A propos du livre

Quatrième de couverture

Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. Robert L. Joss, Dean of the Graduate School of Business, Stanford University

The Leading Authority Now Revised!

Completely revised and updated, David Aaker′s authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment.  It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.

Highlights of this Seventh Edition include:

• Seven new cases include The Energy Bar Industry, Competing against Wal–Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics.
• New discussion questions, more than 65 in all, make the text an even more valuable classroom tool.
• New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more.
• An emphasis on creating customer–oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

Présentation de l'éditeur

The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager′s ability to think strategically, and to translate that thinking into results–getting plans. This best–selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best–seller shows:
∗ How to conduct a structured external and internal analysis of a business with confidence
∗ How to develop sustainable competitive advantages by developing assets, competencies, and synergies
∗ How to make strategic investment decisions to generate growth
∗ How to organize to support strategies
∗ How to compete strategically in hostile, growth and global contexts

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1988
• Langue: anglais
• ISBN 10: 0471852627
• ISBN 13: 9780471852629
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 364
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible