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Marketing Your Financial Planning Services: A Guide for Professionals - Couverture rigide

Jones, H.Stanley

 
9780471856498: Marketing Your Financial Planning Services: A Guide for Professionals

Synopsis

Geared to the individual or small professional practice, this book aims to provide a variety of techniques that the financial planner can use to promote personal financial planning services. It takes the planner through a step-by-step approach to effective but legal marketing strategies. Topics covered include: overcoming consumer distrust, advertising techniques, and developing a strrategic marketing plan. Checklists are included, along with real world examples.

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