Entrepreneur and Small Business Problem Solver: Encyclopaedic Reference and Guide - Couverture souple

9780471867401: Entrepreneur and Small Business Problem Solver: Encyclopaedic Reference and Guide

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ISBN 10 : 0471867403 ISBN 13 : 9780471867401

Editeur : John Wiley & Sons Inc, 1983

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Pr�sentation de l'�diteur

A new, revised edition of the classic guide for entrepreneurs

For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go–to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today′s fast–paced business environment. Covering everything from getting a start–up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces–without hiring expensive outside help.

This handy guide is packed with the kind of essential, down–to–earth advice everyone running a small business needs–whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e–commerce. Focused on practicality, the book also features downloadable, chapter–ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs.

Inside, you′ll find world–class guidance on these topics and more:

How and where to find start–up capital
Insuring your business
Extending credit and collecting debts
Financial record–keeping
Carrying out marketing research
Pricing products and services
Marketing and advertising your business
Doing business and marketing online
Recruiting and managing employees
Protecting your business and avoiding rip–offs

Biographie de l'auteur

William A. Cohen, PhD, is President of The Institute of Leader Arts and can be reached at www.stuffofheroes.com. He also holds an appointment as Professor of Business Administration at Touro University International, a fully accredited Internet university, and was formerly president of California American University and director of the Small Business Institute at California State University, Los Angeles. He is the author of fifty–two books translated into seventeen languages including the Wiley titles The Marketing Plan and Building a Mail Order Business.

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