Articles liés à Strategic Management: Text and Cases
Synopsis
Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various aspects of the strategic management framework. The text offers practical insights into strategic planning, implementation and control, including the nature of strategic decisions, identification of opportunities, threats and key success factors, evaluation of a firm's strengths and weaknesses, organizational mission, philosophy and policies, strategic objectives, generic corporate strategy alternatives, corporate, business and functional strategy analysis, choosing a strategy, and more.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Strategic Management: Text and Cases
Image d'archives
Strategic Management: Text and Cases (Series: Wiley Series in Management)
Edité par
John Wiley & Sons Inc, 1986
ISBN 10 : 0471880590
ISBN 13 : 9780471880592
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur R01J-01857
Quantité disponible : 1 disponible(s)