Handbook of Strategic Planning - Couverture rigide

Gardner, James R.; Rachlin, Robert; Sweeny, Allen

 
9780471881278: Handbook of Strategic Planning

Synopsis

Drawing on contributions from leading corporate executives, educators, consultants and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.

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