Building Your Business Plan: A Step-By-Step Approach - Couverture rigide

McLaughlin, Harold J.

 
9780471883586: Building Your Business Plan: A Step-By-Step Approach

Synopsis

This is the first book to take the reader step by step through writing an effective business plan. It covers the establishment of a charter with a suggested plan outline designed for the most effective presentation. Topics are highlighted by way of a case study in which a start-up company develops a business plan. The competitive environment surrounding the company and its primary competitor are taken into account as it shows readers how to develop a one-, three-, or five-year plan.

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