Articles liés à Low-cost Marketing Research: A Guide for Small Businesses

Low-cost Marketing Research: A Guide for Small Businesses - Couverture rigide

Gorton, Keith; Carr, Isobel

 
9780471900771: Low-cost Marketing Research: A Guide for Small Businesses
Couverture rigide
ISBN 10 : 047190077X ISBN 13 : 9780471900771
Editeur : John Wiley & Sons Ltd, 1983

Synopsis

This book is a comprehensive guide for the trainee researcher and student of marketing on how to research industrial markets effectively. By guiding the reader through the basic elements of an industrial market research project, the manual shows how to obtain the relevant facts by asking the right question. The book also shows how to survey the potential buyers in the market and the techniques to apply to the resulting data to give the right results to support marketing decisions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
1983
Langue
anglais
ISBN 10 
047190077X
ISBN 13 
9780471900771
Reliure
Relié
Nombre de pages
122
Coordonnées du fabricant
non disponible
Personne responsable
non disponible