Store Location and Assessment Research - Couverture rigide

 
9780471903819: Store Location and Assessment Research
Couverture rigide
ISBN 10 : 0471903817 ISBN 13 : 9780471903819
Editeur : Wiley, 1984

Synopsis

Store Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have rarely interrelated. This book endeavours to marrythe academic contributions that have been made from a largelytheoretical perspective to a series of business experiences thathave been conducted in practice. In an age of relative storesaturation and an abundance of shopping centres accurate storelocation research and store location assessment is not onlyadvisable but essential. In recent years a coalescence of needs anda sharing of ideas has transpired between the USA and the UK andhas provided a rationale for this collection of Anglo-Americanessays which give a balanced view of the theory and the practicethat make up the subject. Contents IntroductionPart I: The retailSetting
* Trends in Retailing and Consumer Behaviour
* The Urban Pattern of Retailing
* The Impact of the Development Process
Part II: The Statistical Base
* General Sources of Information
* Developing a Strategic Planning Data Base
* Market Appraisals
* Site Appraisals
Part III: Methodology and techniques.
* Store Location Strategies
* Store Assessment Procedures
* Traditional Methods of Sales Forecasting
* Modern Methods of Sales Forecasting
* Evaluating Retail Trading Performances

Concluding Comments

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

R. L. Davies and David Rogers are the authors of Store Location and Assessment Research, published by Wiley.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
1984
Langue
anglais
ISBN 10 
0471903817
ISBN 13 
9780471903819
Reliure
Relié
Nombre de pages
387
Éditeur
Davies R. L., Rogers David
Coordonnées du fabricant
non disponible
Personne responsable
non disponible