Articles liés à The Design Agenda: A Guide to Successful Design Management
Synopsis
UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective design management
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
About the authors Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management. Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Design Agenda: A Guide to Successful Design Management
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Wiley, 1995
ISBN 10 : 0471941069
ISBN 13 : 9780471941064
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The Design Agenda: A Guide to Successful Design Management
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Wiley, 1995
ISBN 10 : 0471941069
ISBN 13 : 9780471941064
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The Design Agenda: A Guide to Successful Design Management
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Hardcover. Etat : Very Good. The Design Agenda: A Guide to Successful Design Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780471941064
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The Design Agenda: A Guide to Successful Design Management
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Paperback. Etat : Very Good. The Design Agenda: A Guide to Successful Design Management UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book: draws on the best methods to provide practical guidance on effective design managementcontains a unique resource guide to enable further study and researchcontains contemporary examples to illustrate the value of well managed design In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001576089
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The Design Agenda : A Guide to Successful Design Management
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The Design Agenda : A Guide to Successful Design Management
Edité par
Wiley & Sons, Incorporated, John, 1995
ISBN 10 : 0471941069
ISBN 13 : 9780471941064
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The Design Agenda: A Guide to Successful Design Management
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The Design Agenda: A Guide to Successful Design Management
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The Design Agenda: A Guide to Successful Design Management
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ISBN 10 : 0471941069
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