Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions - Couverture rigide

Couverture rigide

ISBN 10 : 0471948349 ISBN 13 : 9780471948346

Editeur : John Wiley & Sons Ltd, 1994

Synopsis

"Geographical marketing" - the advertising and promotion of cities, districts, regions and even entire countries for tourism, investment, industrial relocation, development or migration - is now big business. Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a "vocabulary" and "grammar" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0471948349
• ISBN 13: 9780471948346
• Reliure: Relié
• Nombre de pages: 256
• Éditeur: Gold John R., Ward Stephen V.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible