Data Warehousing: The Route to Mass Customisation - Couverture souple

Kelly, Sean

Couverture souple

ISBN 10 : 0471950823 ISBN 13 : 9780471950820

Editeur : John Wiley & Sons Ltd, 1994

Synopsis

The highly competitive nature of business in the 1990s has led to the constant quest for new ways of achieving market dominance. The implementation of new technology is one method of attaining advancement but its full benefit, until recently, has failed to be released. Data warehousing is the dawn of analytical information processing. This study goes a step beyond the technical/architectural aspects of information technology to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice the market into micro-segments that will enable industrial organizations to transform themselves into customer-focused businesses.

A propos du livre

Quatrième de couverture

Data warehousing is about transforming the data which an organization possesses and turning it into information of strategic significance. Data Warehousing explores the most pressing issue in business today – the means to improve strategic decision making. Data Warehousing represents a map for a new way of looking at data and information. Data exists in abundance but it is often unusable to support decision making because it is unstructured, unintegrated, aged or polluted.
∗ explores the issue whether to build a full enterprise data warehouse, or whether to go for a scaled down "data mart"
∗ updated to include the latest developments, acronyms, and techniques
∗ compares and contrasts relational and multidimensional databases
∗ evaluates the use of data warehousing to support operational processing
∗ reports on innovative designs for optimal performance of relational databases for a "query intensive" world
∗ analyzes artificial intelligence data mining tools
∗ examines new case histories...and the reactions of the organizations involved
It has been a momentous change. Information Technology is no longer a business resource, it is the business environment. The Economist 1994 Successfully combines theory with hard–headed practical advice for those who want to proceed with a data warehouse project. Technology Strategies 1995 ...this intriguing no–nonsense guide to the pleasures and pitfalls will illuminate your steps... Can′t do without it. Managing Information 1995 Data warehousing is used in marketing, strategic decision making ... even crime detection. Whichever business you′re in, if you supply data to management, or need information in order to manage – you′ll need to know about data warehousing.

Présentation de l'éditeur

Though companies have amassed an enormous amount of data, they haven′t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0471950823
• ISBN 13: 9780471950820
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible