Designing Interactive Strategy: From Value Chain to Value Constellation - Couverture rigide

Couverture rigide

ISBN 10 : 0471950866 ISBN 13 : 9780471950868

Editeur : John Wiley & Sons Ltd, 1994

Synopsis

With current global competition, changing markets and new technologies, new ways of creating value are being opened. Strategy is no longer a matter of positioning a fixed set of activities along a value chain. This text shows how the focus of strategic analysis should not be the company or the industry, but the "value-creating system" itself, within which different economic factors, suppliers, business partners and customers work together to co-produce value. The task facing managers is to create an ever-improving fit between competencies and customers. The authors focus on the value-creating system and challenge current business strategy models, reconciling contradictory management trends.

A propos du livre

Présentation de l'éditeur

Strategy is the art of creating value. It provides frameworks, conceptual models, and governing ideas that allow a company′s managers to identify opportunities for bringing value to customers and for delivering that value at a profit. This book illustrates how new ways of creating value are being created by current global competition, changing markets, and new technologies. It shows how the focus of strategic analysis should not be the company or the industry, but the value–creating system itself, within which suppliers, business partners, allies, and customers work together to co–produce value.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0471950866
• ISBN 13: 9780471950868
• Reliure: Relié
• Nombre de pages: 200
• Éditeur: Normann Richard, Ramirez Rafael
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible