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Product Development: Meeting the Challenges of the Design-Marketing Interface - Couverture rigide

 
9780471953531: Product Development: Meeting the Challenges of the Design-Marketing Interface
Couverture rigide
ISBN 10 : 0471953539 ISBN 13 : 9780471953531
Editeur : John Wiley & Sons Ltd, 1995

Synopsis

Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
1995
Langue
anglais
ISBN 10 
0471953539
ISBN 13 
9780471953531
Reliure
Relié
Nombre de pages
362
Éditeur
Bruce Margaret, Biemans Wim G.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible