Articles liés à Quantitative Analysis in Marketing Management
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:statistics, demand analysis and forecasting;financial analysis, operations and control systems; andfuture trendsQuantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:
∗ statistics, demand analysis and forecasting;
∗ financial analysis, operations and control systems; and
∗ future trends
Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
(Aucun exemplaire disponible)
Chercher: Créez une demandeVous ne trouvez pas le livre que vous recherchez ? Nous allons poursuivre vos recherches. Si l'un de nos libraires l'ajoute aux offres sur AbeBooks, nous vous le ferons savoir !
Créez une demande
