Information, Organization and Management: Expanding Markets and Corporate Boundaries - Couverture rigide

Wigand, Rolf; Picot, Arnold; Reichwald, Ralf

 
9780471964544: Information, Organization and Management: Expanding Markets and Corporate Boundaries
Couverture rigide
ISBN 10 : 0471964549 ISBN 13 : 9780471964544
Editeur : John Wiley & Sons Inc, 1997

Synopsis

Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyer's position has turned customer service into an important decisive factor for a corporation's market success. Competitive strategies must therefore re-evaluate the business-management goals of flexibility, time, quality and cost.

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À propos de l?auteur

Rolf Wigand is Director of the Graduate Program in Information Resources Management at Syracuse University, New York. He researches and teaches in information management, strategic use of IT, electronic commerce, tele-communications and information policy. Arnold Picot of Lugwig-Maximilians University in Munich is head of the German Association of Professors in Business Administration and the German Economic Association. Ralf Reichwald holds the chair for General and Industrial Business Administration at the Technical University of Munich.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1997
Langue
anglais
ISBN 10 
0471964549
ISBN 13 
9780471964544
Reliure
Relié
Nombre de pages
560
Coordonnées du fabricant
non disponible
Personne responsable
non disponible