Dieses Buch vermittelt dem Manager einen allgemeinen Rahmen, aufgrund dessen er die verschiedenen Muster strategischer Allianzen identifizieren kann. Ebenso wird aufgezeigt, wie er die geeigneten strategischen Maßnahmen und organisatorischen Vorbereitungen trifft, um den besten Nutzen aus firmenübergreifender Zusammenarbeit zu ziehen. Mit zahlreichen Beispielen und Abbildungen zur Verdeutlichung der entwickelten Ideen und Konzepte und des analytischen Rahmens.(04/99)
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Pierre Dussauge is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley.
Bernard Garrette is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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