Tourism Promotion and Power: Creating Images, Creating Identities - Couverture rigide

Morgan, Nigel; Pritchard, Annette

Couverture rigide

ISBN 10 : 0471983411 ISBN 13 : 9780471983415

Editeur : John Wiley & Sons Inc, 1998

Synopsis

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

A propos du livre

À propos de l'auteur

Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0471983411
• ISBN 13: 9780471983415
• Reliure: Relié
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible