Tourism Promotion and Power: Creating Images, Creating Identities - Couverture rigide

Morgan, Nigel; Pritchard, Annette

 
9780471983415: Tourism Promotion and Power: Creating Images, Creating Identities
Couverture rigide
ISBN 10 : 0471983411 ISBN 13 : 9780471983415
Editeur : John Wiley & Sons Inc, 1998

Synopsis

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
0471983411
ISBN 13 
9780471983415
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible