The Intellect Industry: Profiting and Learning from Professional Services Firms - Couverture rigide

Scott, Mark

 
9780471985037: The Intellect Industry: Profiting and Learning from Professional Services Firms
Couverture rigide
ISBN 10 : 0471985031 ISBN 13 : 9780471985037
Editeur : John Wiley & Sons Ltd, 1998

Synopsis

Professional services is a growing and profitable sector of advanced economies including the finance, marketing, insurance, banking and consultancy industries. This book examines this industry, linking aspects of people management, strategy, marketing and financial management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The professional service industry (including finance, marketing, insurance, banking, and consultancy industries) is a rapidly growing and highly profitable sector of advanced economies. The sector itself is beginning to be viewed as one which offers lessons for other firms about how to manage people and intangibles. In this book, Scott provides an analytical look at the professional service industry, explaining in detail how it works and how money can be made. The book is broken down into logical sections that any manager will find useful, covering strategy, the big picture, operational aspects, and financial aspects.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Ltd
Date d'édition
1998
Langue
anglais
ISBN 10 
0471985031
ISBN 13 
9780471985037
Reliure
Relié
Nombre de pages
202
Coordonnées du fabricant
non disponible
Personne responsable
non disponible