Strategy and Planning: A Manager's Guide - Couverture souple

Hussey, David

Couverture souple

ISBN 10 : 0471987182 ISBN 13 : 9780471987185

Editeur : John Wiley & Sons Ltd, 1999

Synopsis

Experienced business managers returning to strategy after periods of work elsewhere, as well as those entirely new to the field, require a grounding in the basics. This book aims to provide that service. It looks first at strategy, planning, and an expansion of issues of implementation.

A propos du livre

Quatrième de couverture

One of a manager?s most critical tasks is to develop strategy, and although thinking on strategy is constantly shifting, the underlying issues remain the same. Strategic planning is a task that exists in organisations of all sizes, and at various levels of responsibility. This exceptionally useful and concise book provides essential information for managers and practitioners of strategic management, particularly those requiring a bird?s–eye view of the whole subject, who have neither the time nor inclination to read the encyclopaedic tomes that are currently available. The style is practical, without sacrificing integrity, and references are made to important sources in the literature. The book provides a framework for thinking about strategy, which can be used as the basis for a written plan, should this be needed. However, it is not assumed that the end product of strategic thinking is always a written plan, although this is often the case. Whether the plan is written or memorised, the steps and methods outlined in this book will help managers to develop a sound strategy. After taking the reader through a number of issues and steps in the development of corporate strategy, the book explores strategic thinking in the context of marketing, manufacturing, finance and human resources. The final chapter is optional, for those who are interested in an ongoing process of strategic planning.

Biographie de l'auteur

David Hussey is a well–known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries, including 18 years spent with Harbridge House. He is author or editor of 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently Visiting Professor in Strategic Management at Nottingham Business School. He is editor of the Journal of Strategic Change and Croner’s Journal of Professional HRM.

Détails de l'édition

• Éditeur: John Wiley & Sons Ltd
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0471987182
• ISBN 13: 9780471987185
• Reliure: Broché
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible