Synopsis
Erfolg oder Mißerfolg eines neuen Produktes kann in einer Vielzahl von Fällen auf den Umfang der "Requirement Capture"-Analyse zurückgeführt werden. Mit ihrer Hilfe werden die Anforderungen und Erwartungen der Verbraucher an das neue Produkt ermittelt, und sie steht am Anfang jeder Forschungs- und Entwicklungsarbeit. Die sehr kostenintensive F&E-Arbeit kann sich im nachhinein als nutzlos erweisen, wenn die ursprünglichen Anforderungen von Kunden und Interessengruppen an dieses Produkt nicht zufriedenstellend beachtet wurden. "Creative Product Design" ist ein praktischer Leitfaden für die effektive Ermittlung von Produktanforderungen, die wiederum Voraussetzung ist für eine erfolgreiche Produktentwicklung.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
About the Authors
Dr Margaret Bruce is Professor of Design Management and Marketing and Head of Department of Textiles, UMIST. She has written several books and papers on design and innovation and carried out international research programmes in these fields. She has developed courses and run executive programmes in Product Development Management and Design and edits the International Journal of Product Development, Innovation and Management.
Dr Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford. She is Chair of the European Design Academy and edits the international journal, The Design Journal. She has published several books and papers in design management, new product development and conducted major research programmes in this field.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Creative Product Design: A Practical Guide to Requirements Capture Management
Edité par
John Wiley and Sons, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471987208. N° de réf. du vendeur 9744407
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Creative Product Design: A Practical Guide to Requirements Capture Management
Edité par
John Wiley & Sons, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780471987208. N° de réf. du vendeur 9250683
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Creative Product Design
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Creative Product Design : A Practical Guide to Requirements Capture Management
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Creative Product Design
Edité par
John Wiley and Sons Inc, US, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Hardback. Etat : New. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. N° de réf. du vendeur LU-9780471987208
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Creative Product Design: A Practical Guide to Requirements Capture Management
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Creative Product Design : A Practical Guide to Requirements Capture Management
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Creative Product Design: A Practical Guide to Requirements Capture Management
Edité par
John Wiley & Sons Inc, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
Neuf
Couverture rigide
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Creative Product Design (Hardcover)
Edité par
John Wiley & Sons Inc, New York, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
Neuf
Couverture rigide
Edition originale
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780471987208
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Creative Product Design (Hardcover)
Edité par
John Wiley & Sons Inc, New York, 2000
ISBN 10 : 0471987204
ISBN 13 : 9780471987208
Neuf
Couverture rigide
Edition originale
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780471987208
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