Reaction to World News Events and the Influence of Mass Media in an Indian Village - Couverture souple

Poffenberger, Thomas; Poffenberger, Shirley B.

Couverture souple

ISBN 10 : 0472038427 ISBN 13 : 9780472038428

Editeur : University of Michigan, Centre for South and Southeast Asian Studies, 2021

Synopsis

Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]

A propos du livre

À propos de l?auteur

Thomas POFFENBERGER is Professor of Population Planning at the University of Michigan.

Détails de l'édition

• Éditeur: University of Michigan, Centre for South and Southeast Asian Studies
• Date d'édition: 2021
• ISBN 10: 0472038427
• ISBN 13: 9780472038428
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 44
• Coordonnées du fabricant: non disponible