The Mine Next Door peels back the veneer of corporate public relations to expose the jagged edges that define the boundaries of corporate social responsibility (CSR) in Minnesota’s Iron Range. With five years of ethnographic and archival research, Amy O’Connor was able to interview over seventy people, including miners, retired miners, community members, elected officials, and representatives from Cleveland-Cliffs Inc. In addition to illuminating the everyday lives of Minnesota’s taconite miners and community members, she compares the corporate narratives of CSR with these lived experiences to reveal how CSR boundaries are co-constructed, contested, and consequential. In this rare ethnographic account of iron ore mining in the United States, O’Connor shows how turning points—whether macrolevel (e.g., capitalism, governmental policy, and regulation) or microlevel (e.g., miner experiences, local culture, company proclivities)—create CSR communicative practice boundaries that are influenced by culture, history, and geography. The permanence and precariousness of the mining industry offers a unique opportunity to show how corporations, workers, and communities both collaborate and clash. The Mine Next Door argues that to understand CSR communicative practices, we must move beyond the staid, homogenous CSR reports and glossy public relations documents to reveal the messy and contradictory moments of decision wherein corporations and communities determine where a company has power and responsibility.
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Amy O'Connor is Associate Professor of Strategic Communication at the University of Minnesota Twin Cities. She is the editor of The Routledge Handbook of Corporate Social Responsibility Communication (2022).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : new. Paperback. The Mine Next Door peels back the veneer of corporate public relations to expose the jagged edges that define the boundaries of corporate social responsibility (CSR) in Minnesotas Iron Range. With five years of ethnographic and archival research, Amy OConnor was able to interview over seventy people, including miners, retired miners, community members, elected officials, and representatives from Cleveland-Cliffs Inc. In addition to illuminating the everyday lives of Minnesotas taconite miners and community members, she compares the corporate narratives of CSR with these lived experiences to reveal how CSR boundaries are co-constructed, contested, and consequential. In this rare ethnographic account of iron ore mining in the United States, OConnor shows how turning pointswhether macrolevel (e.g., capitalism, governmental policy, and regulation) or microlevel (e.g., miner experiences, local culture, company proclivities)create CSR communicative practice boundaries that are influenced by culture, history, and geography. The permanence and precariousness of the mining industry offers a unique opportunity to show how corporations, workers, and communities both collaborate and clash. The Mine Next Door argues that to understand CSR communicative practices, we must move beyond the staid, homogeneous CSR reports and glossy public relations documents to reveal the messy and contradictory moments of decision wherein corporations and communities determine where a company has power and responsibility. How do corporations decipher their responsibility to the community? Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780472040209
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