The Vernor's Story: From Gnomes to Now - Couverture souple

Rouch, Lawrence L.

 
9780472066971: The Vernor's Story: From Gnomes to Now
Couverture souple
ISBN 10 : 0472066978 ISBN 13 : 9780472066971
Editeur : University of Michigan Regional, 2003

Synopsis

Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome. Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story. A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere. Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.

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À propos de l?auteur

Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine arts fields. He established his Detroit connection as a training and development specialist for the Chrysler Corporation.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of Michigan Regional
Date d'édition
2003
Langue
anglais
ISBN 10 
0472066978
ISBN 13 
9780472066971
Reliure
Broché
Nombre de pages
136
Coordonnées du fabricant
non disponible
Personne responsable
non disponible