The Technological Competitiveness of Japanese Multinationals: The European Dimension - Couverture rigide

Pearce, Robert; Papanastassiou, Marina

Couverture rigide

ISBN 10 : 0472107283 ISBN 13 : 9780472107285

Editeur : The University of Michigan Press, 1996

Synopsis

The Technological Competitiveness of Japanese Multinationals As Japanese companies have become more globalized in their markets and production facilities, the basis of their competitiveness has also changed. Whereas the earlier growth of these companies was based on cost-effective production of standardized products, they now compete through market responsiveness, product quality, and innovation that embodies their own original technology. This book argues that Japanese MNEs (multinational enterprises) now approach the vital processes of technology generation and product development through a truly global approach, making increasingly extensive use of R & D facilities in major foreign market areas.

À propos de cette édition

• Éditeur: The University of Michigan Press
• Date d'édition: 1996
• ISBN 10: 0472107283
• ISBN 13: 9780472107285
• Reliure: Relié
• Nombre de pages: 120