Practical Management Science: Spreadsheet Modeling and Applications - Couverture souple

Winston, Wayne L.; Albright, S.

Couverture souple

ISBN 10 : 0495016276 ISBN 13 : 9780495016274

Editeur : South-Western, 2006

Synopsis

This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems - skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text integrates modeling into all functional areas of business: finance, marketing, operations management using real examples and real data. The text emphasizes modeling over algebraic formulations and memorization of particular models. Shell files are also provided so that instructors can give students as much or as little information as they need.

A propos du livre

About the author

Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.

JA Majors Book Info

(Thomson Learning) Contents include linear programming models, network models, linear optimization models with integer variables, nonlinear optimization models, inventory models, queueing models, regression analysis, and more. Previous edition: c1997. DLC: Management science--Computer simulation.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0495016276
• ISBN 13: 9780495016274
• Reliure: Broché
• Nombre de pages: 984
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible