Persuasion: Reception and Responsiblilty - Couverture souple

Larson, Charles U.

Couverture souple

ISBN 10 : 0495567507 ISBN 13 : 9780495567509

Editeur : Wadsworth Pub Co, 2009

Synopsis

PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular ture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Détails de l'édition

• Éditeur: Wadsworth Pub Co
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0495567507
• ISBN 13: 9780495567509
• Reliure: Broché
• Nombre de pages: 449
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible