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The Field Guide to Supergraphics: Graphics in the Urban Environment - Couverture rigide

Adams, Sean

 
9780500021347: The Field Guide to Supergraphics: Graphics in the Urban Environment
Couverture rigide
ISBN 10 : 0500021341 ISBN 13 : 9780500021347
Editeur : Thames & Hudson Ltd, 2018

Synopsis

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.

The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Sean Adams is a founding partner of the award-winning design firm AdamsMorioka and has been cited as one of the forty most important people shaping design internationally. A former AIGA national president, he is the Executive Director of the Graphic Design Graduate Program at ArtCenter College of Design. Adams is the co-author of Logo Design Workbook and Colour Design Workbook and sole author of The Designer’s Dictionary of Colour and the series Masters of Design.

À propos de la quatrième de couverture

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.

The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thames & Hudson Ltd
Date d'édition
2018
Langue
anglais
ISBN 10 
0500021341
ISBN 13 
9780500021347
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
Van Ditmar Boeken, VDB Sales
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sales@vanditmar.nl

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