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Creative Advertising: Ideas and Techniques from the World's Best Campaigns - Couverture souple

Pricken, Mario

 
9780500284766: Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Synopsis

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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