On Brand - Couverture souple

Olins, Wally

Couverture souple

ISBN 10 : 0500285152 ISBN 13 : 9780500285152

Editeur : Thames & Hudson Ltd, 2004

Synopsis

Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success.

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

A propos du livre

À propos de l'auteur

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world’s leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

Détails de l'édition

• Éditeur: Thames & Hudson Ltd
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0500285152
• ISBN 13: 9780500285152
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
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