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Advertising is Dead Long Live Advertising (Paperback) /anglais - Couverture souple

Himpe, Tom

 
9780500286876: Advertising is Dead Long Live Advertising (Paperback) /anglais

Synopsis

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

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À propos de l'auteur

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.

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