Creative Advertising - 2nd ed. (Paperback) /anglais - Couverture souple

Pricken, Mario

Couverture souple

ISBN 10 : 0500287333 ISBN 13 : 9780500287330

Editeur : Thames & Hudson Ltd, 2008

Synopsis

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

A propos du livre

À propos de l'auteur

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments.

Détails de l'édition

• Éditeur: Thames & Hudson Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0500287333
• ISBN 13: 9780500287330
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonie