New Retro : Classic Graphics, Today's Designs - Couverture souple

Dermody, Brenda; Breathnach, Teresa

Couverture souple

ISBN 10 : 0500288461 ISBN 13 : 9780500288467

Editeur : Thames & Hudson Ltd, 2010

Synopsis

Reinterpreting the past - the greatest form of creative flattery - never goes out of fashion. In the midst of today's technologically driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century. Drawing on classic examples, New Retro shows how past designs can be updated to suit the needs of today. The book is organized into three parts: an introduction to retro design and when its use is appropriate; an historical survey of graphic design including timelines of key figures, movements and pieces that illustrate the evolution of important styles; and a portfolio section that showcases the best design produced in recent years and is presented by application: editorial, packaging, identity, promotional, typography and type design. New Retro is an essential reference book and will prove invaluable to students, for whom much of the book's content will be entirely new, and to design professionals, who are always looking for inspiration from the past.

A propos du livre

À propos de l'auteur

Brenda Dermody is a lecturer in design at the Dublin Institute of Technology. Teresa Breathnach is a design historian who has lectured extensively in Dublin. With 655 illustrations, 588 in color

À propos de la quatrième de couverture

Reinterpreting the past never goes out of fashion.New Retro is two books in one, a concise history of graphic design and an astute selection of contemporary work that makes great use of past inspiration. In a climate oversaturated with slick technologically driven imagery, there has been a return to familiar imagery and typography, particularly from the 20th century. Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today. The book is organized into three distinct parts: An introduction to retro design and when it is appropriate to the brief. A historical survey of graphic design including timelines of key figures, movements and pieces that illustrate the evolution of important styles. A large portfolio section showcasing the best international design produced in recent years and presented by application: editorial, packaging, identity, promotional, typography and type design. New Retro is an essential reference book and will prove invaluable to students, for whom much of the book's content will be entirely new, and to design professionals, who are always looking for inspiration from the past. Written and presented by two design professionals with an in-depth knowledge of international graphic design, the insightful and informative texts and handsome layouts make New Retro an invaluable resource.

Détails de l'édition

• Éditeur: Thames & Hudson Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0500288461
• ISBN 13: 9780500288467
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible