Advertising New Techniques for Visual Seduction /anglais - Couverture souple

Stoklossa/rempen

 
9780500289099: Advertising New Techniques for Visual Seduction /anglais
Couverture souple
ISBN 10 : 0500289093 ISBN 13 : 9780500289099
Editeur : Thames & Hudson Ltd, 2010

Synopsis

The second glance is key to successful communication. Images that pull the viewer up short and force them to look again are magical, and one of the indispensable tricks of the advertising trade: Uwe Stoklossa knows the secrets behind the second glance. He shares this knowledge in this book, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will heighten your awareness and arm you with a myriad new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It's a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.

Professor Thomas Rempen teaches at the University of Essen.

À propos de la quatrième de couverture

The second glance is key to successful communication. Images that pull the viewer up short and force them to look again are magical, and one of the indispensable tricks of the advertising trade: Uwe Stoklossa knows the secrets behind the second glance. He shares this knowledge in this book, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will heighten your awareness and arm you with a myriad new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts. It's a must-read and an indispensable source of ideas for anyone involved in advertising or the business of communication.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thames & Hudson Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0500289093
ISBN 13 
9780500289099
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780500513408: Advertising New Techniques /anglais

Edition présentée

ISBN 10 :  0500513406 ISBN 13 :  9780500513408
Editeur : Thames & Hudson Ltd, 2007
Couverture rigide