Hegarty on Advertising: Turning Intelligence into Magic - Couverture rigide

Hegarty, John

 
9780500293638: Hegarty on Advertising: Turning Intelligence into Magic
Couverture rigide
ISBN 10 : 0500293635 ISBN 13 : 9780500293638
Editeur : Thames & Hudson Ltd, 2017

Synopsis

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.

This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President's Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

À propos de la quatrième de couverture

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.

This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thames & Hudson Ltd
Date d'édition
2017
Langue
anglais
ISBN 10 
0500293635
ISBN 13 
9780500293638
Reliure
Relié
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie

Autres éditions populaires du même titre

9780500515563: Hegarty on Advertising: Turning Intelligence into Magic

Edition présentée

ISBN 10 :  0500515565 ISBN 13 :  9780500515563
Editeur : Thames & Hudson Ltd, 2011
Couverture rigide