Articles liés à Hegarty on Advertising: Turning Intelligence into Magic
Synopsis
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.
This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
John Hegarty is one of the world's most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President's Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.
À propos de la quatrième de couverture
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.
This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 22,29
EUR 51,51 expédition depuis Etats-Unis vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour Hegarty on Advertising: Turning Intelligence into Magic
Image fournie par le vendeur
Hegarty on Advertising
Edité par
Thames & Hudson Ltd, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. Leichte Abnutzungen. Anyone interested in learning about advertising throughout the world will enjoy reading this book. --Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty's personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive's shelf is now fully revised and ready to inspire a new generation of marketers. N° de réf. du vendeur 95e3bdd8-8425-45b2-85db-f3683c1dffce
Quantité disponible : 1 disponible(s)
Image d'archives
Hegarty on Advertising
Edité par
Thames & Hudson, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Ancien ou d'occasion
Couverture rigide
Vendeur : MusicMagpie, Stockport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1748494591. 5/29/2025 4:56:31 AM. N° de réf. du vendeur U9780500293638
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Hegarty on Advertising
Edité par
Thames & Hudson, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Ancien ou d'occasion
Couverture rigide
Vendeur : Cherubz Books, York, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Same day dispatch. Lovely copy. N° de réf. du vendeur MT-FTJV-JT9C
Quantité disponible : 1 disponible(s)
Image d'archives
Hegarty on Advertising (New Edition)
Edité par
Thames & Hudson, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookman Orange, Orange, CA, Etats-Unis
Évaluation du vendeur 3 sur 5 étoiles
hardcover. Etat : Very Good. Etat de la jaquette : Very Good. Clean crisp copy with no markings. N° de réf. du vendeur 1304931
Quantité disponible : 1 disponible(s)
Image d'archives
Hegarty on Advertising Format: Hardcover
Edité par
WW Norton Publishers, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Neuf
Couverture rigide
Vendeur : INDOO, Avenel, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. N° de réf. du vendeur 9780500293638
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Hegarty on Advertising
Edité par
Thames & Hudson, 2017
ISBN 10 : 0500293635
ISBN 13 : 9780500293638
Ancien ou d'occasion
Couverture rigide
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Book has little sign of wear or use. N° de réf. du vendeur BVV.0500293635.VG
Quantité disponible : 1 disponible(s)