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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design - Couverture rigide

Pricken, Mario

 
9780500515402: Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
Couverture rigide
ISBN 10 : 0500515409 ISBN 13 : 9780500515402
Editeur : Thames & Hudson Ltd, 2010

Synopsis


This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination.

Creative thinking is more than just the basis of a finished ad: it can bring together a world-class creative team and promote an inspirational and efficient workplace. From client briefs to office spaces, this book explores the strategies that turn an agency into a creative powerhouse, and demonstrates that it's only when people are not afraid to make mistakes or think beyond the everyday that innovation can truly flourish.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thames & Hudson Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0500515409
ISBN 13 
9780500515402
Reliure
Relié
Nombre de pages
312
Coordonnées du fabricant
non disponible
Personne responsable
non disponible