Hegarty on Advertising: Turning Intelligence into Magic - Couverture rigide

Hegarty, John

Couverture rigide

ISBN 10 : 0500515565 ISBN 13 : 9780500515563

Editeur : Thames & Hudson Ltd, 2011

Synopsis

Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.

A propos du livre

À propos de l?auteur

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.

Détails de l'édition

• Éditeur: Thames & Hudson Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0500515565
• ISBN 13: 9780500515563
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible