Articles liés à Hegarty on Advertising: Turning Intelligence into Magic
Synopsis
Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.
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À propos de l?auteur
John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.
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Hegarty on Advertising: Turning Intelligence into Magic
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Hardcover. Etat : Very Good. Hegarty on Advertising: Turning Intelligence into Magic This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780500515563
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Hegarty on Advertising: Turning Intelligence into Magic
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780500515563
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Hegarty on Advertising
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Hegarty on Advertising
Edité par
Thames & Hudson, 2011
ISBN 10 : 0500515565
ISBN 13 : 9780500515563
Ancien ou d'occasion
Couverture rigide
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-J-014-01927
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Hegarty on Advertising: Turning Intelligence into Magic
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ISBN 10 : 0500515565
ISBN 13 : 9780500515563
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Hegarty on Advertising
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Hegarty on Advertising
Edité par
Thames & Hudson, 2011
ISBN 10 : 0500515565
ISBN 13 : 9780500515563
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. a. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 13592105-6
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Hegarty on Advertising
Edité par
Thames & Hudson, 2011
ISBN 10 : 0500515565
ISBN 13 : 9780500515563
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Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. a. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9232557-6
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Hegarty on Advertising: Turning Intelligence into Magic
Edité par
Thames & Hudson, 2011
ISBN 10 : 0500515565
ISBN 13 : 9780500515563
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