Articles liés à The Advertising Concept Book (2nd ed.) /anglais
Synopsis
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
À propos de la quatrième de couverture
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour The Advertising Concept Book (2nd ed.) /anglais
Image d'archives
The Advertising Concept Book : Think Now, Design Later
Edité par
Thames & Hudson, Limited, 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 40462999-6
Quantité disponible : 1 disponible(s)
Image d'archives
The Advertising Concept Book : Think Now, Design Later
Edité par
Thames & Hudson, Limited, 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP82444905
Quantité disponible : 1 disponible(s)
Image d'archives
The Advertising Concept Book: Think Now, Design Later
Edité par
Thames & Hudson Ltd, United Kingdom, London, 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005333829
Quantité disponible : 7 disponible(s)
Image fournie par le vendeur
The Advertising Concept Book: Think Now, Design Later: 2nd Edition
Edité par
Thames & Hudson, London, U.K., 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Couverture rigide
Vendeur : Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. 296 pages. The cover has a little wear, with a few small scuffs. The page edges are lightly foxed. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. N° de réf. du vendeur 170055
Quantité disponible : 1 disponible(s)
Image d'archives
The Advertising Concept Book (2nd ed.) /anglais
Edité par
THAMES HUDSON May 2012, 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Couverture rigide
Vendeur : Magus Books Seattle, Seattle, WA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : VG-. used hardcover. pages and binding are clean, straight and tight. there are no marks to the text or other serious flaws. no dust jacket. N° de réf. du vendeur 1447491
Quantité disponible : 1 disponible(s)
Image d'archives
The Advertising Concept Book: Think Now, Design Later. Pete Barry
Edité par
Thames & Hudson, 2012
ISBN 10 : 0500516235
ISBN 13 : 9780500516232
Ancien ou d'occasion
Couverture rigide
Vendeur : dsmbooks, Liverpool, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Very Good. Very Good. book. N° de réf. du vendeur D7S9-1-M-0500516235-3
Quantité disponible : 1 disponible(s)