Branded Interactions: Creating the Digital Experience - Couverture rigide

Spies, Marco

 
9780500518175: Branded Interactions: Creating the Digital Experience
Couverture rigide
ISBN 10 : 0500518173 ISBN 13 : 9780500518175
Editeur : Thames & Hudson Ltd, 2015

Synopsis

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.

À propos de la quatrième de couverture

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touch points and billboards are everywhere: the interface is now the brand. This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Thames & Hudson Ltd
Date d'édition
2015
Langue
anglais
ISBN 10 
0500518173
ISBN 13 
9780500518175
Reliure
Relié
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
non disponible