Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR009098552

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The Advertising Concept Book

Pete Barry

Edit� par Thames and Hudson Ltd, 2016

ISBN 10 : 050051898X ISBN 13 : 9780500518984

Neuf Couverture rigide

Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N� de r�f. du vendeur HU-9780500518984

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The Advertising Concept Book T

BARRY PETE

Edit� par THAMES HUDSON, 2016

ISBN 10 : 050051898X ISBN 13 : 9780500518984

Ancien ou d'occasion Couverture rigide

Vendeur : SecondSale, Montgomery, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de r�f. du vendeur 00084262038

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The Advertising Concept Book (Hardcover)

Pete Barry

Edit� par Thames & Hudson Ltd, London, 2016

ISBN 10 : 050051898X ISBN 13 : 9780500518984

Neuf Couverture rigide

Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9780500518984

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The Advertising Concept Book: Think Now, Design Later

BARRY PETE

Edit� par Thames & Hudson, 2016

ISBN 10 : 050051898X ISBN 13 : 9780500518984

Neuf Couverture rigide

Vendeur : Majestic Books, Hounslow, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : New. pp. 320. N� de r�f. du vendeur 371229106

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The Advertising Concept Book: Think Now, Design Later

Pete Barry

Edit� par Thames & Hudson Ltd, 2016

ISBN 10 : 050051898X ISBN 13 : 9780500518984

Neuf Couverture rigide

Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande

�valuation du vendeur 5 sur 5 �toiles

Etat : New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . N� de r�f. du vendeur V9780500518984

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