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Synopsis
The Advertising Concept Book, 9780500518984
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
À propos de la quatrième de couverture
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Advertising Concept Book T
Edité par
THAMES HUDSON, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
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Advertising Concept Book
Edité par
THAMES HUDSON, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
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Advertising Concept Book
Edité par
THAMES HUDSON, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
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Etat : good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. N° de réf. du vendeur CTXV.050051898X.G
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames & Hudson Ltd, United Kingdom, London, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009098552
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames and Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev6838801859
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames and Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev8779159029
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The Advertising Concept Book
Edité par
Thames and Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9780500518984
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames and Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames & Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . N° de réf. du vendeur V9780500518984
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The Advertising Concept Book (Hardcover)
Edité par
Thames & Hudson Ltd, London, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
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Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780500518984
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