Articles liés à The Advertising Concept Book: Think Now, Design Later
Synopsis
The Advertising Concept Book, 9780500518984
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
À propos de la quatrième de couverture
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Advertising Concept Book : Think Now, Design Later
Edité par
Thames & Hudson, Limited, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 40845598-20
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The Advertising Concept Book
Edité par
Thames & Hudson, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Couverture rigide
Vendeur : Bookbot, Prague, Rébublique tchèque
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Fine. Leichte Abnutzungen; Farbveränderung durch Alter/Sonne. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. N° de réf. du vendeur 32739001-a488-4a17-b793-6f9755df5ee9
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The Advertising Concept Book: Think Now, Design Later
Edité par
THAMES HUDSON, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR009098552
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ADVERTISING CONCEPT BOOK
Vendeur : Speedyhen, London, Royaume-Uni
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Advertising Concept Book
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9780500518984_new
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The Advertising Concept Book
Edité par
Thames and Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9780500518984
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames & Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . N° de réf. du vendeur V9780500518984
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The Advertising Concept Book: Think Now, Design Later
Edité par
Thames and Hudson Ltd 2016-08-11, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Hardcover. Etat : New. N° de réf. du vendeur 6666-HCE-9780500518984
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The Advertising Concept Book: Think Now, Design Later
Vendeur : Myboeken BV, Duiven, Pays-Bas
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to âpushâ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty yearsâ worth of international, award-winning ad campaigns â" in the form of over 500 âroughsâ specially sketched by the author â" also reinforce the bookâs core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. N° de réf. du vendeur 9780500518984
Quantité disponible : 4 disponible(s)
Image d'archives
The Advertising Concept Book: Think Now, Design Later
Edité par
Thames & Hudson Ltd, 2016
ISBN 10 : 050051898X
ISBN 13 : 9780500518984
Neuf
Couverture rigide
Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780500518984
Quantité disponible : Plus de 20 disponibles