Ogilvy on Advertising - Couverture rigide

Ogilvy, David

Couverture rigide

ISBN 10 : 051755075X ISBN 13 : 9780517550755

Editeur : Crown Pub, 1983

Synopsis

Book by David Ogilvy

A propos du livre

Présentation de l'éditeur

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

· How to get a job in advertising
· How to choose an agency for your product
· The secrets behind advertising that works
· How to write successful copy—and get people to read it
· Eighteen miracles of research
· What advertising can do for charities

And much, much more.

Biographie de l'auteur

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Détails de l'édition

• Éditeur: Crown Pub
• Date d'édition: 1983
• Langue: anglais
• ISBN 10: 051755075X
• ISBN 13: 9780517550755
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: MUSIC STORE professional GmbH; 022188841282; Lars.Mueller@musicstore.de; ; Istanbulstr. 22-26; Köln; 51103; Allemagne