Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture - Couverture souple

Bishop, Sophie

 
9780520402706: Influencer Creep: How Optimization, Authenticity, and Self-Branding Transform Creative Culture
Couverture souple
ISBN 10 : 0520402707 ISBN 13 : 9780520402706
Editeur : University of California Press, 2025

Synopsis

A look at how the rise of influencer culture has changed creative work

A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing "sexualized" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online.

Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic.

Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms--and occasionally resisting it.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Sophie Bishop is Associate Professor in Media and Communication at the University of Leeds and former Specialist Advisor to the UK Department of Digital, Culture, Media and Sport. She is a contributor to the Financial Times, the BBC, The Atlantic, and other outlets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of California Press
Date d'édition
2025
Langue
anglais
ISBN 10 
0520402707
ISBN 13 
9780520402706
Reliure
Broché
Nombre de pages
273
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780520402713: Influencer Creep: How Optimization, Authenticity and Self-branding Transform Creative Culture

Edition présentée

ISBN 10 :  0520402715 ISBN 13 :  9780520402713
Editeur : University of California Press, 2025
Couverture rigide