Product Innovation: Leading Change through Integrated Product Development - Couverture souple

Rainey, David L.

Couverture souple

ISBN 10 : 0521066018 ISBN 13 : 9780521066013

Editeur : Cambridge University Press, 2008

Synopsis

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

A propos du livre

À propos de l?auteur

David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0521066018
• ISBN 13: 9780521066013
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France