Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership - Couverture souple

Rainey, David L.

 
9780521148436: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership
Couverture souple
ISBN 10 : 052114843X ISBN 13 : 9780521148436
Editeur : Cambridge University Press, 2010

Synopsis

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

Revue de presse

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development."
-Abstracts of Public Administration, Development, and Environment

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cambridge University Press
Date d'édition
2010
Langue
anglais
ISBN 10 
052114843X
ISBN 13 
9780521148436
Reliure
Broché
Nombre de pages
764
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780521862783: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Edition présentée

ISBN 10 :  0521862787 ISBN 13 :  9780521862783
Editeur : Cambridge University Press, 2006
Couverture rigide