Emerging Multinationals in Emerging Markets - Couverture souple

Ramamurti, Ravi

Couverture souple

ISBN 10 : 0521160189 ISBN 13 : 9780521160186

Editeur : Cambridge University Press, 2010

Synopsis

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.

A propos du livre

À propos des auteurs

Ravi Ramamurti is CBA Distinguished Professor of International Business at Northeastern University, Boston.

Jitendra V. Singh is Saul P. Steinberg Professor of Management at the Wharton School, University of Pennsylvania. From 2007 to 2009, he was Dean, Shaw Foundation Chair, and Professor of Strategy, Management, and Organization at the Nanyang Business School, Singapore.

Détails de l'édition

• Éditeur: Cambridge University Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0521160189
• ISBN 13: 9780521160186
• Reliure: Broché
• Nombre de pages: 460
• Coordonnées du fabricant: non disponible
• Personne responsable: Avery; https://www.avery.fr/; ; chemin des peupliers 27; Dardilly; France