The Adaptive Decision Maker - Couverture rigide

Payne, John W.; Bettman, James R.; Johnson, Eric J.

 
9780521415057: The Adaptive Decision Maker

Synopsis

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

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Revue de presse

'The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of 'irrationality' in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour ... a significant work for the field of behavioural decision making as a whole.' John Carroll

Présentation de l'éditeur

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780521425261: The Adaptive Decision Maker

Edition présentée

ISBN 10 :  0521425263 ISBN 13 :  9780521425261
Editeur : Cambridge University Press, 1993
Couverture souple